How Image Optimization Improves Customer Engagement

Have you ever been to a boutique that doesn’t have coat racks or mannequins to display your merchandise?

If such a place exists, it has probably closed or been ruined a long time ago.

No matter how good your product line is, any store that doesn’t value what its customers see will suffer the same fate.

When going to online stores, the equivalent of clothes racks and mannequins on this platform are product images.

Optimizing your product images will drive customer engagement on your site and increase your conversion rate.

Words alone won’t sell your product because customers prefer to see it in action.

They stop and look at an image-based product page, focusing on the details in each photo while looking at the text content just to check if the description matches what they see in the images.

Here are some helpful tips on how to optimize your website images the right way.

Compress images

It’s one thing to have high-quality images and it’s another to quickly upload them to your website.

Downloading large image files, especially on mobile devices, is a challenge for many users.

Compress your images to eliminate that problem and speed up your page load time.

You will find a variety of image editing tools online, such as PicResize, PicMonkey, and FastStone, among others.

Use the correct file type

Aside from size, the format of an image file will affect the performance of your website on desktop computers and mobile devices.

Three of the most common types of image files are JPG, GIF, and PNG, but you can’t just eeny, meeny, miny, moe because there is a slight difference between them.

  • JPG is the standard format for Internet images, as it can be compressed without compromising image quality.

  • GIF images are smaller than their JPG counterparts and are associated with animations and small vector graphics files.

  • PNG is the largest image file type and is therefore ideal for large, colorful images.

Employ a digital asset management system

Digital asset management (DAM) is the process of storing and organizing photos, videos, and other digital files in a centralized library for easy retrieval and sharing.

Once a user requests an image on your website, your DAM system will locate and retrieve it from the library, and then automatically convert it to the format and size required by the user’s device.

Image optimization is an important aspect of creating a responsive e-commerce website.

When optimized the right way, your product images can easily attract the attention of first-time visitors to your site, quickly turning them into loyal customers.

What are you doing to get potential customers to notice your product images?

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