With the growing technological world, people have also become accustomed to using the Internet to search for diverse information and collect data from there. Using specific keywords often shows the highest ranking websites that offer relevant information in the SERP. And with the increasingly dynamic and personalized search results over the years, it has created a challenging SEO environment for webmasters and content marketers. But these changes can create opportunities for those willing to explore it.

Consumers’ search behavior is also changing rapidly and a report has stated that 57% of searches have now started using the mobile device. Google has revealed that voice search has also increased about 20% of all Google mobile search queries. The search engine also constantly updates and adjusts the SERP layout to better align the context and expectations of the search engine. Audiences always expect to see rich and relevant content on SERPs that not only includes text listings, images, videos, local map results, and many more. The standard organic list also features rich snippets that enhance lists by presenting information that is visually appealing and often very easy to scan.

There are even changes to paid search and Google has doubled the size of its PLAs and has also announced that four search ads can appear for highly commercial queries when there were three before. This change in the SERP has had a huge impact on SEO and now marketers must consider how content is displayed or evaluated on various devices used by the audience so that they can drive more traffic from the right search and at the right time. .

The impact of the change on SEO:

The SERP’s shift from the classic “10 blue links” to a visually appealing, dynamic SERP has a huge impact on the way webmasters get their work done. Previously, creating content for a web page with your chosen keywords helped to rank higher in the SERP, but now different types of content are ranked in different sections of the SERP for different users in various locations.

Today, you need to create another type of content to capture the various areas of the SERP, a video, a high-quality product image, information about the local storefront, and even a question and answer section. Once these four content items are ready along with your standard text content, you can easily earn a place in the SERP for the same keywords you aimed to rank for years ago. Targeting three mobile devices with 5 content types makes for a permutation of 15 in total. And this is indeed a challenging task that involves producing more content, optimizing it, and tracking to improve organic search performance.

How can SEO webmasters focus on their efforts to achieve a higher ranking?

SEO webmasters and marketplaces have to go to great lengths with content marketing. It is very important to look at the type of content that is most likely to rank higher in the SERP for the most important target keyword. This type of observation will be the key for search markers to improve their organic search performance and also stay in the market. Today, Google will never again show a single size for all SERPs and marketers also have to analyze the ranking position of the varied content item from the SERPs for their chosen keywords. The webmasters also need to understand the signals and check whether the selected keywords produce the SERPs with local results or not.