Selecting the right mobile app developer for your iPhone, iPad or Android app is crucial to maximizing your mobile app’s chances of success. This selection process will determine the long-term return on investment in your app, whether it’s related to business revenue, brand KPI achievement, or entertainment revenue.

There are 3 important factors you can use to evaluate when working through the app developer selection process, none of which are related to how good a developer’s website looks or what projects the app developer has completed in the past. past.

While it’s true that social proof powerfully influences buying behavior and can act as a decision heuristic for customers, the way an app developer has treated other unique customers in their unique builds doesn’t mean it will work again. in the same way.

Obvious, true, but “buyer beware” is still relevant to mobile app development and should be considered when selecting an app developer.

3 Application developer selection criteria

#1 Response time: The first response time criteria relates directly to that first contact you, as a customer, make with the app developer and how that developer respects your need for a sense of urgency and speed of business.

If you have sent an inquiry by email, do you receive a response (not automatic) in 30 minutes, 5 hours or 3 days? Is it by phone or email? Sure mobile developers are busy today, but if they are running a professional business, they will have systemic processes in place to ensure that each client or prospect receives the best approach, attention, and service.

Additional services: While a focused app developer is much better as your app partner than a part-time web developer / part-time app developer, to get the most out of your app development, integrate your app into a digital marketing plan complete may have more scope. impact.

If your customers, fans and followers don’t know about your app and don’t download or use it, what’s the point of developing it?

These additional services could include:

• Creation of a micro site of applications optimized for SEO,
• Creation of promotional video,
• Implementation of list creation systems
• Organization of the event and public relations for the launch party of your application.

Using the same team of app developers who have developed a deep understanding of the app through the development process to carry out the development and implementation of your digital marketing plan can speed up this process and ensure accurate ethics are maintained. of the application through these marketing efforts.

project management: If the proposal you get from the app developer is a few prizes or worse, a single line and a price, then walk away. This is a clear indication that they are not prepared to invest the time and effort necessary to understand the application requirements of your company, brand or organization.

Ideally, you’d receive a detailed WBS (work breakdown statement) complete with milestones and timelines, and preferably a very detailed specification if you haven’t provided one of your own.

These are the basics of project management and developing an application is no different from any other building construction or software project in this regard.

When selecting the ideal app developer for your mobile app, it’s important to look beyond past jobs and a flashy website and really get to know the app developer who holds your app’s success in their hands.