Small Businesses Using Facebook Pages

Marketers argue that Facebook Pages have diminished in their reach potential. While this may be true, marketers are doing everything they can to make sure they’ve always posted live to the news feed so they reach as many fans within their base as possible.

Now it is much more difficult to ensure that you have an active audience on Facebook. Content is king, which means it’s time to sit down and really think about what you’re doing on Facebook and whether it’s relevant to your audience and also something that’s unique.

Marketers get the most out of their Facebook marketing through Facebook analytics. Small business fans on Facebook are more likely to hide all your Page status updates than to stop being fans of your business. This means that content is king and your fan base will hide your status updates in case they see irrelevant content from your small business posts.

Driving traffic to Facebook Pages can be accomplished through a number of methods. For example, LinkedIn drives more traffic to Facebook Pages than Google and Bing combined. Although LinkedIn is not a great looking platform, it certainly gets the job done when targeting the audience. Marketers need to figure out what their LinkedIn strategy is and how they can use the platform to build awareness about their presence on other social networks.

Most Facebook posts die within 3-5 hours. This is good and bad. If your post isn’t doing well, don’t worry too much, because it’ll be dead soon anyway. Learn from this, and continue. On the other hand, you only have a short amount of time to get people engaged, so make sure the content is right: relevant, entertaining, and unique to your small business.

Marketers understand that hard selling won’t work on Facebook. Consumers constantly feel like they are being spammed by small businesses, now consumers have the power to ruin you as a brand in the digital space, so make sure your Facebook posts aren’t negatively impacting your fanbase to the point of be exaggerated

If you are paying to sponsor stories, you will get more viral views by sponsoring stories right away. Waiting a couple of days will reduce your chances of “going viral” due to the way Facebook’s algorithm works. Time is of the essence on Facebook. You have to think fast. If you see a post doing well, you should be ready to amplify it on the spot with Facebook Ads. Waiting could make it a missed opportunity.

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