While algorithm updates by search engines have changed the SEO landscape considerably over the years, there have been a few things that have remained constant. One of them is the demand from search engines for unique and fresh content. Google and several other search engines give preference to websites that are creative with their content and take advantage of various content marketing strategies, including guest blogging. This is an SEO technique, which involves writing and publishing a blog post on a third-party website to subtly promote your brand. How is this practice useful?
Simply put, guest blogging can expose your brand to your relevant target audience and this can be immensely helpful in building brand awareness. These days, you’re playing a huge role in helping businesses gain credibility and discover networking opportunities. However, it is essential that companies choose the third party website or blog carefully when they want to take advantage of guest blogging. The blog you opt for should be focused on your industry and niche and have a good number of visitors. It should also have attractive content to attract considerable traffic.
If a business chooses the right platform for guest blogging, it can enjoy the following SEO benefits:
Greater visibility and social growth
Not only do they provide you with links, but social media profiles are also a great way to boost your online presence and gain more visibility. If someone visits the blog and is attracted to your post, it is a fact that they will share it with others in their circle through social media platforms such as Facebook, Twitter, and more. This will automatically improve social growth and drive traffic to your website, thereby strengthening your authority and having a positive impact on your search engine rankings. Also, all blogs have a comment section, which could provide companies with some great networking opportunities.
More relevant traffic
Most of the people who read your guest post and then click on the provided link are the ones who are more likely to be genuinely interested in what you have to offer rather than a general visitor. Therefore, it is vital that you ensure that your post is unique and attractive enough for visitors to click on the link provided.
Increased brand awareness and exposure
Another great benefit of guest blogging is that it can give you more exposure and promote brand awareness. The more subscribers there are on the blog you have posted on, the more people will come across your brand and eventually end up on your website via the link provided.
Increase your authority
Last but not least, guest blogging is useful for building a domain name and search engine authority, especially for a new website. When your website has backlinks to popular and respected websites, it will automatically be deemed relevant and useful by search engines, prompting them to give you a good ranking, which can increase your authority.