Crisis after crisis

As many around the world continue to wonder when the COVID-19 crisis will start subsidizing, organizations and their brands are also experiencing great uncertainty and economic challenges.

Natural disasters, political unrest and disease have been the main disruptors in recent decades. As the world goes through crisis after crisis, pressure is mounting on businesses to adapt and maintain communication with consumers. Business continuity, product launches, and of course the well-being of employees and consumers must be addressed.

Digital marketing is an essential tool for any organization and especially in times of crisis. Making an investment in digital marketing services is more important than ever and may very well be the deciding factor in the survival of your business.

The importance of digital marketing

As barriers continue to impede face-to-face business and live conference and event cancellations spread for the foreseeable future, organizations must shift and realign marketing budgets toward content marketing, SEO, and other digital campaigns.

Businesses can reach new audiences with a simple website update or a new social media campaign focused on remote workers.

Among the many benefits of implementing a digital marketing strategy are:

• It is more profitable than traditional advertising.

• It is particularly powerful in generating brand awareness.

• Digital marketing strategies, when properly structured, build consumer trust, and as a result, sales convert at a faster rate.

• The impactful marketing strategy not only benefits the brand and the company, but the research-driven digital content can provide benefits for the overall well-being of consumers.

The new normal

Customers who have only put one toe in the field of digital marketing will likely try marketing during this crisis. However, they are also likely to barely scratch the surface of the endless opportunities that bring marketing strategies to life and drive ROI.

Digital marketing will only be seen as a contingency plan by short-sighted companies that resist change and will go back to working as usual. But forward-thinking companies will see that it provides long-term value, both in times of crisis and calm, and will incorporate it into their marketing strategy in the future.

As things return to normal, even if it is a new normal as many predict, business plans and strategies will be altered forever. The human impact of this crisis cannot be overstated. However, a critical benefit that we are fortunate to have during the crisis is the connectivity opportunity that digital marketing provides.