If you are using WordPress for your real estate marketing website, there are countless customizations available to you. Many of these plugins and page enhancements are offered to users for free or at a very low price, and can be easily added to your site with very little hassle. Also, each update can greatly improve the experience of your visitors and really improve the overall appeal.

Although the following options are not ideal for all real estate professionals, there are plenty for you to pick and choose for your own purposes. So, without further ado, let’s review a list of 4 powerful tools that you can start using right away on your own site.

Simple Real Estate Package:

This is a comprehensive real estate marketing plugin that provides a ton of functionality. Some of the features include:

• Trulia market trends, charts and graphs for your local area
• A set of calculators to assess your mortgage and closing costs, or home affordability
• google maps
• Updated Zillow API Mortgage Rates
• Local schools based on various search criteria.
• and Yelp listings (up to a 3 mile radius)

Realbird or IDX Plugins:

Since every agent and broker has different goals and expectations, there is no IDX solution that I would recommend over another. With that being said, the system that we provide to our clients for their real estate marketing websites is known as Realbird.com.

The benefit of this platform is that you can easily set up custom searches on a specific page or within your sidebar area. However, this does not pull listings from the MLS, so there are some who choose to use their own system. Other plugins that are available on WordPress are Optima Express IDX, IDX Broker, Flexmls IDX.

Headspace or all in one SEO:

Again, these aren’t the only two SEO friendly plugins, but they have worked wonders for many of our own sites. For those who are trying to fully optimize their real estate marketing websites for specific local search terms, you may want to consider downloading one of these two options.

Both plugins will give you the ability to submit search engine friendly meta descriptions/keywords and titles for each post or page you are creating. Therefore, every time search engines visit your site, the content will be correctly indexed and your site can start to rank better.

Nifty Social Sharing Buttons:

As you may have heard, social media sharing and promotion continue to have a bigger influence on both SEO rankings and driving traffic. So you need to set up a super simple way for people to like the content on your real estate marketing website.

One tool I love for this is the Slick Social Share Buttons plugin, because it provides a very clear but non-obtrusive “floating” box for users to quickly share information. People are much more likely to do this when gently suggested.

Finally, if you still need some additional options that aren’t covered here, there are some simple steps you can follow. You can type your search terms into Google to find many articles and tutorials that can guide you along the way. Or you can simply perform a search within the backend of your website by selecting “add new” from the “plugins” menu.