SEO factors and their impact on digital marketing strategies in 2018

As you may already know, Google is constantly evolving its search ranking algorithms every year. In 2017, Google AMP (Accelerated Mobile Pages) emerged. In 2018, many new trends are emerging that would affect SEO factors. Here are some of the upcoming SEO trends in 2018: 1. Search Engine Results Page (SERP) Features – The SERP […]

What you need to know about B2B vs. B2C marketing

When it comes to strategies for your brand / business, content marketing is extremely effective and extremely necessary. The fact is, you won’t get very far without a content marketing strategy. That applies to all businesses, including business-to-business (B2B) and business-to-consumer (B2C), although your approach to content marketing will differ between the two. Understanding the […]

Mobile Text Marketing Strategies For The Real Estate Professional!

The Real Estate Agents Confidence Report for January 2010 (a survey of real estate agents’ experience with current market conditions) summarizes the mood in the real estate industry with the following observations: • “Due to the high unemployment rate, it is very difficult for buyers to hope to buy a home for 2-5 years.” • […]

Powerful Advantages of Outsourcing Marketing Copy for Nutraceuticals

Blog posts are simple information happy. Research by Harvard University professor Dr. Gerald Zaltman reveals that emotion-driven content is even better at driving sales. More than 9 out of 10 purchases are driven by him. Pushing emotional buttons means happy persuasion. Using both approaches creates double impact for effective marketing. This presents a conundrum for […]

ChatBot Marketing with Artificial Intelligence

ChatBot digital marketing using artificial intelligence technologies can be used as a key component in any company’s marketing strategy in terms of guiding customers through a marketing sales funnel. The marketing funnel that would be programmed in AI ChatBot would be defined in relation to the products and services that are offered in the market […]

Money-Making Strategies for Small Business Marketing

Due to the nature of the new Google, Penguin, and Panda algorithm, it is imperative that you understand the money-generating strategies for small business marketing. It is to this extent that you will be able to earn money online. With all the new changes it will be a challenge. However, with the right skills and […]

What makes online video marketing quite effective in promoting your business?

When you have an average of 75 million people in the United States alone who watch videos online every day, streaming nearly 40 billion videos every month, this offers you a vast medium through which you can market your business. And YouTube accounts for the majority of this medium, which can have more than a […]

The three Cs for online marketing success

Successful online marketing is achieved for all aspiring merchants in a very subjective way. The marketer must maintain a constant positive mental attitude in his efforts to be successful online. Most aspiring marketers go into business with little or no planning. They lack the skills and knowledge from books that is a prerequisite for being […]

Why Hiring Digital Marketing Services Is More Important Than Ever

Crisis after crisis As many around the world continue to wonder when the COVID-19 crisis will start subsidizing, organizations and their brands are also experiencing great uncertainty and economic challenges. Natural disasters, political unrest and disease have been the main disruptors in recent decades. As the world goes through crisis after crisis, pressure is mounting […]