You blog because you want to share your knowledge; You also write a blog because you want to drive traffic to your website and rank high in search results.

You already know the basics of SEO related to on-page factors and link building, but there are many other factors that are overlooked.

Granted, you’ll never crush them all, but it’s worth spending some time on the easy ones to ensure your blogs have the most significant impact.

Here are five simple yet effective tactics that you should use.

awesome headlines

How do great headlines help your ranking?

Well, more clicks on search results increase your ranking because the algorithm will give more value to your blog.

So if you rank relatively low, but get a lot of clicks, your rank will go up. However, if you rank high and get no clicks, your blog will be considered irrelevant for that search term and your ranking will drop.

Therefore, eye-catching headlines improve your rankings.

Use images to improve your ranking

Using images to link to your blog will increase your rankings and provide some diversity to your backlinks.

The Alt tag informs search engines about the content of your image. When using an image to link to your blog post, the Alt tag serves as the keyword.

The best way to get these link-based backlinks is to create an infographic for others to use – ask for an image backlink to your original post.

Do-follow vs. not to follow

Your goal is to get follow links because they show that your blog is a high-quality and trustworthy source of information.

The problem is that there are many profile sites and blogs only provide links that they do not follow. Too many of these will make your blog look unreliable, which is not a good thing.

Buying on links (say you don’t do that) is the fastest way to ruin your rankings. Instead, focus on guest blogging for high-quality blogs.

Links to trusted blogs

Outbound links are just as relevant as inbound links.

As a high-quality and trusted blog, you are expected to link to other high-quality blogs if you want to increase the value of your blog in the eyes of search engines.

Short or long blogs?

Well, yes, you could probably write a high-quality, useful and informative blog post that is short, but search engines love long content.

But not only should your content be long (but still high-quality, relevant, and informative), it should also work to gain feedback. This will help increase the length of each post’s unique content.

Although neither of these ideas is revolutionary, they are often overlooked. Simple and easy to do, these tips will help you get more out of your blog.

Feel free to leave a comment if you have more ideas on how to get the best rankings for your blog, or if you have any questions.