Subscriptions to mobile services had already passed the four billion mark at the end of 2008 and are expected to reach some six billion users. This makes advertising through mobile services a very efficient medium. Marketing experts believe that the future of advertising and marketing will be through the mobile phone. According to Wikipedia, mobile web users outnumber PC and laptop users by a ratio of 5 to 1. It’s no wonder then that mobile advertising is becoming a key component in advertising campaigns. business marketing. Mobile advertising platforms provide vendors with an efficient means of displaying their products to a larger group of consumers.
How to choose the right mobile advertising platform for your business
Selecting the right mobile advertising platform is critical to a successful marketing campaign. Advertisers want a platform that reaches as many publishers as possible, eg app stores. As an advertiser, we should consider the following factors when selecting a platform.
- Identify the target audience and analyze it. This helps us choose our placements wisely by placing ads only on sites that are relevant to our products or services.
- Analyze the objectives of our marketing campaign.
- Mobile web ads are sold on a CPC (cost per click) or CPM (cost per thousand impressions) basis. We have to determine which one best suits our marketing campaign.
- Determine if the platform has the right kind of publishers to reach the target audience.
- Select the right reporting tool to track campaign performance and understand user response.
Advantages of using mobile advertising platform
Here are the advantages of using the mobile advertising platform:
- Advertisers can get an immediate response from consumers.
- Personal interactive communication is possible on a much larger scale.
- Mobiles are very personal devices, and people are always within reach of their mobiles compared to other conventional platforms.
- Mobile has a massive reach compared to conventional platforms. Even in developing countries there has been a huge growth in mobile subscriptions.
The mobile market is growing rapidly and companies are already taking advantage of the rush of mobile users. Even small businesses are using mobile advertising platforms to great advantage. If you too want to use this medium to enhance your business growth, visit iVdopia.com right away!