There are a lot of experienced people around. You just need to know where to find them.

Amazon is a great place to start. EBay too.

These experts know what they are doing. They have experience. They have stories. They have notches to their credit.

But in today’s electronic world, they are often forgotten people.

You see, these experts are “old school” when it comes to marketing. They may have written a book.

They can place an ad in the newspaper or in the yellow pages. They may be promoting themselves in the same way as 20 or 30 years ago. Which translates to “diddly squats” on the internet.

That’s where you can come in.

You can make them an offer.

Since I started my business and marketing audio interview business in 2001, that’s exactly what I’ve been doing.

I found business experts of all kinds (marketers, negotiators, copywriters) and made an offer to interview them, with the goal of helping promote their expertise in the online community.

So far it has been a great success for me. And for them too.

Every now and then, I meet people who are so experienced that a one-time interview is not enough.

It is often with people like this that I have often done joint ventures, a deal in which I offer to help them turn their existing knowledge into a comprehensive study program on the subject.

I did an interview like this with a guy who had a lot of experience selling products at Wal-Mart. His knowledge of how to deal with that giant of a company was enormous, so we decided to create a product on how to do it.

I agreed to be the interviewer in a series of interviews designed to capture his knowledge. I would do all the production of the audio interviews (including editing). I would also organize audio transcripts, CD covers, and a product sales letter.

He agreed to participate as an expert and to be interviewed.

Regarding distribution, we decided that we would both have rights to market and sell the product. This meant that we would both be rewarded based on our marketing ability.

At the end of our time together, we had created a great product, a must-have for anyone looking to do business with Walmart.

More importantly, it was a win-win result for both of us. I got the experience I needed. He got the interviews he needed. We both got a product that we could sell, for a lot of money, on our mailing lists.