Building a loyal fan base on Facebook is a must for anyone marketing online. With more than two billion unique users per month, Facebook is the number one social network for all but the youngest demographic, the 18-24 year olds that marketers commonly refer to as “Generation Z”. But even 49% of Gen Z use Facebook.

Why Facebook Live?

Facebook is driving video more than ever, establishing itself in direct competition with YouTube. But what if you offer a live video and no one shows up? Well, you can record and save the video so those who missed it can watch it whenever they want. But it’s much more exciting to have fans attend and interact with you.

Create great content

All of your content should be based on the needs of your target audience. Any live videos you plan should be about topics that interest them.

Offer to answer questions

Tell the audience that you will give your presentation first and then answer their questions at the end. This promotes engagement with the content and helps fans feel like they “know” you and are a genuine person.

Schedule regular videos

Don’t try it just once and never again. Create an editorial calendar with a weekly video and planned topics. Fans can join in live or watch the recording when it’s over. If the video doesn’t turn out well, feel free to delete or re-record it to improve the presentation quality or technical aspects.

Make your videos visually interesting

Start with an eye-catching image related to your talk. Dress well in something cheerful but not too patterned. Move from time to time. Consider using a background such as a chalkboard or an easel with a notepad. Pay attention to lighting.

Record high-quality video and sound

Check lighting and sound quality. Invest in a good quality portable microphone. Speak clearly. All your points on the topic you have chosen to speak should be easily heard. You will probably be nervous, but try not to rush.

Be yourself

On social media, people follow people in their niche that they like and feel they know, and who are aligned with their interests and values. Introduce yourself briefly and informally. Be yourself and tell the truth about who you are and why you are in business.

Introduce the topic

Indicate what you will talk about and why it is important. Tell them that you will discuss five main points. Also tell them that you will give the information first and then they can ask questions in the comments section at the end. This will ensure that you don’t get distracted while speaking and you won’t miss any important questions that come up.

Try different formats

Go solo for a few videos, then invite a guest speaker to help you out or interview someone relevant to your niche. This will keep your fans eager to see what you are up to next.