If you’ve created a Facebook page to promote your products and services online, then you’ve got a good thing. Millions of people use Facebook on a daily basis and you need to use your Facebook page to attract a portion of that traffic and entertain it on your website.

But did you know that you can harness the power of Facebook right from your own site? All you need to do is place the Facebook Like button on your articles, blog posts, and other relevant pages on your site. Here are three benefits you can enjoy by having the Facebook Like button visible on your Pages.

1. Add credibility to your website content. The association is a powerful tool on the Internet. When your website is associated with another important and trusted site, people think that your website is also important and trusted. Internet users have come to trust Facebook as a place where they can get reliable information. When people see the Facebook logo and Like button on your site, they’ll feel confident that your site and content are legitimate.

2. Your content can go viral. Word of mouth advertising is alive and well on the Internet and its power is felt most on social networks like Facebook. When someone clicks the “Like” button on your page, it will show up in that person’s Facebook newsfeed. Everyone on that person’s Facebook friends list will be able to read that newsfeed. If they click the link back to your website and also hit the “Like” button, it will create a flood of word of mouth. Be prepared for the increased traffic it will generate.

3. It’s easy to put the “like” button. It is not necessary to be an expert in web design to be able to place the “like” button on Facebook. You can generate the basic HTML code automatically from the Facebook developer page. Simply provide the information the code generator requires and paste the resulting code onto your site. However, if you need more like button functionality, you should have some knowledge of JavaScript.

There is no doubt that implementing the Facebook Like button in your marketing funnel can dramatically increase the flow of visitors to your blog or website. The more leads you put at the top of the funnel, the more sales you’ll get at the bottom. So make sure you take action and implement it on your blog right away.