Rugged tablet PC maker MobileDemand started using pay-per-click advertising in 2006 and has since driven 500% more traffic to its website. Google AdWords now delivers the majority of your leads (around 90%) and has cut your ad spend by up to 50%. His success story has inspired many entrepreneurs to adopt pay-per-click (PPC) marketing to draw attention to their websites and drive traffic from search results pages. Do you feel inspired too? So why not enlist the services of a pay per click expert? An expert will help you obtain these benefits for your business:
1. Create a pre-campaign analysis of your business goals. PPC experts will carry out a pre-campaign analysis of your business needs and goals, market opportunities you can take advantage of, and threats to watch out for. The results of this analysis will help identify the keywords to use and the pay-per-click marketing strategy to follow in order to shine on the search results pages.
2. Create a search engine friendly keyword portfolio. An AdWords expert is well-versed and up-to-date with search engine technologies and will conduct extensive research on the most searched keywords and phrases that are relevant to your business, closely match the brand image or personality you want. portray, and also their synonyms. These terms will be chosen taking into account the objectives and goals of your business. Therefore, they will be the basis of the advertising campaign and the key to its success.
3. Create ad copy using the most relevant keywords. PPC experts develop creative ad copy using the relevant keywords and grouping them to grab attention and induce clicks from web users. They also create ad headlines that optimize click-through rates.
4. Monitor the ad campaign for results. PPC experts will continually monitor the amount of traffic the ads collect, the particular keywords that attract the most hits, and also those that have not served their purpose. Based on this analysis, they’ll modify the campaign to ensure that the ads continue to drive the most traffic.