Prps Jeans are luxury ‘super-denim’ denim products that are the culmination of decades of research and design to grow and ship cotton; the weaving of cotton into denim and then the craft behind turning raw denim into a wearable product.

The cotton used in the creation of Prps (pronounced ‘PRPS’ or ‘Purpose’) garments is specially and organically grown in Africa. Specifically, countries like Uganda, Zimbabwe, and Benin are good regular sources. African cotton is chosen because Africa has a very favorable climate for growing cotton and the strength, versatility and resistance this gives to the cotton grown. Once the cotton is fully grown and harvested, it is shipped to Prps production plants in Japan.

Once the cotton arrives, it is woven into denim. This is done on vintage looms, looms that were used during the 1960’s and before. Loom technology has changed since then, and denim weaving has become much more efficient, being able to produce more denim with less cotton, more consistently, and with less waste. However, Prps believes that the end result of the old looms creates much better denim. Inconsistencies, small tears and waste are part of the Prps jeans vision of natural and not mass production.

With the jean complete, the Prps jean artists get to work. These artists are some of the best tailors in Japan, selected by the founder of Prps for their skill, wisdom and ambition. Although jeans may follow the same basic patterns and cuts, no two pairs of Prps are identical. Every abrasion, cut, tear, stain, strain, bent button, torn fly, crease, crease, tear, dye, and wash is created by hand. No two Prps jeans are the same, and some don’t even come close. Each garment goes through a very aggressive and rigorous aging and washing process. This creates an authentic looking product that truly represents the hard work that goes into every stage of production, from growing to cotton.

Unfortunately, Prps has been targeted by counterfeiters. These counterfeiters steal the basic jean design and try to reproduce it. Compared to the genuine Prp, these fakes don’t have the love or care that every other pair of jeans goes into their production. The denim used is the cheapest the criminals can find, the people who create the jeans are usually low paid people who are used to mass production, quantity over quality. When counterfeits are produced by or for large organized criminal gangs, the factory workers are often children, paid only a day’s worth of food.

Fortunately for the savvy consumer, it is easy to spot and therefore avoid replica Prps jeans. There are some signs that counterfeiters will almost always miss, and very few of them will get all of them on every item. If you are looking for Prps deals in the market, make sure you keep an eye out for the following signs, otherwise you will most likely end up with the fakes.

• The logo The Prps logo is found on a patch on the waistband, usually on the back. This patch is always made of leather and has Prps printed on it in a bold and legible colour. If the patch is not real leather (like it has a fabric or plastic feel), then the item is fake.
• waist adjusters Prps will usually have waist adjusters so the wearer can slightly alter the tightness and tightness of the garment. Fakes will often have this too, although they will be missing some vital details. First, check how well the bolts stay fastened – if they come off accidentally or with little effort, then they’re not real. Prps also only wears two studs – if the jeans you’re looking at have more or less, they’re not real. The studs themselves will have ‘SELTEX’ engraved on them; if they don’t, then they aren’t real.
• inside pocket The inside of the front pocket will be stamped ‘PRPS’ and the size of the jean. It will usually look slightly washed out and appear in a very strong, bold-looking typeface. If it is missing or not shown in a strong font (for example, it is shown in the same italic font as the waistband), it is likely inauthentic.
• Price tag The Prps tag follows a very different pattern. First, the label is printed on a dark beige/light brown label. The label has a slight wrinkled effect, very visible but nothing too strong that it will alter the physical direction the label is placed. Towards the top of the label, near the printed “Prps”, there should be a pattern of red sunrays emanating from the upper curve of the first P, the rays of which will form a rough triangle when they reach and stop at the edge. . of the surrounding rectangle. If the rays reach the edge of the tag or are not present (perhaps the pattern is something else or a solid block of color), then the jeans are not real.

This is by no means a definitive list. The most important thing you can do to protect yourself against this type of scammer is to only shop at a reputable, well-known, and prominent store. Pay close attention to the price: everyone likes a bargain, but if the price is too low, something is wrong. A low price does not represent the value of the genuine item, so it is likely inauthentic.

If you are the victim of buying a counterfeit Prps jean, you should waste no time in telling the authorities. Most of the fake clothing is created and sold by organized crime criminals; whose profits are often reinvested in other forms of crime. Not only will you run out of money, you’ll have sponsored crime, and to top it all off, you’ll be left with a substandard product.

Prps is one of the most innovative and eco-conscious design houses in the world, and their products are (rightly so) always in demand. Guard against unscrupulous people who feel they must profit immorally from the success of others and at their expense by learning to spot the difference between genuine and counterfeit products.