Are you implementing online video for marketing purposes? Otherwise, you should know that visual clips trump all other forms of online communication. Let’s explore 5 top tips you need to follow to be successful in this ever-growing segment of online marketing.
1 – Animated images and clips are simply more effective
If you’ve heard that using video clips for promotional and SEO purposes is the latest trend, then you’ve heard right! Streaming and animated content in general is the most effective marketing strategy when it comes to reaching your potential customers and creating an unforgettable impression.
A question might arise as to how a video marketing strategy can really increase the visibility of the organization and attract more customers. If you’re already in business, chances are you have the starting tools right at your fingertips.
2 – Video is much more effective than images
We have all heard the expression “a picture is worth a thousand words”. So why use a photograph when we can now use a video? Creating a video clip online for advertising purposes will always be a more spectacular marketing strategy compared to articles and images.
Chances are, your video will leave a memorable image in your potential customer’s mind. At the same time, it also sets you apart from your competition. Research has shown that short clips that are created for marketing purposes are more likely to be retained in memory. Also, they are remembered much longer than descriptive writing or audio segments.
3 – They convey more information than articles
Unlike simply reading about the benefits of your products or services, your images will be able to communicate this information in a dramatic way. Customers will also be able to hear the excitement in your comment. To make this point clear, you have probably heard the following expression associated with this particular ad, even though it was ten years ago.
This refers to the phrase “set it and forget it”. It was used in a marketing clip created a few years ago, but is still relevant in marketing today. The commentator continually repeated the expression at various points during the presentation. This is a great example of how effective video marketing can be.
4 – Video attracts visitors to your site
As stated, if you’re already in business, you no doubt have an email contact list. Therefore, one of your daily functions revolves around sending emails to multiple people. With respect to your customers, you will most likely provide them with information related to special offers, new products or services. What this means is that you now have the ability to send video emails instead of written ones.
Traditional platforms such as Outlook Express do not have the ability to fully support online video. However, there are other relatively new business and advertising platforms that can and do offer a phenomenal ability to engage with your current and potential customers.
5 – You can directly increase your sales
Using active online images as part of your overall marketing strategy dramatically improves your chances of increasing sales and your overall success. Your product branding and promotional communication is much more likely to stay in your potential customer’s mind through clips or streaming video.
Additionally, using visual images on your website and sending video emails will prove to be the most direct and cost-effective method of reaching your market compared to other marketing strategies.
Video marketing as a promotional platform is rapidly gaining momentum in the business arena and now you have an opportunity to implement your own effective online campaign.