Mobile apps are playing the role of a marketer for businesses, surpassing all other promotion and advertising methods. However, not all applications turn out to be a great tool for marketing a company’s products or services. Apps that are only good to look at or have great features may not be successful at converting users due to complex user interface or navigation. Therefore, the main focus of mobile app development should be on conversions rather than just making it beautiful and innovative.

There are many ways to increase your app’s user acquisition rate and ensure your conversions. Here are some of the most effective ones for you.

Make the onboarding experience smoother

User experience (UX) determines the fate of an app, especially on onboarding. It is the first point of interaction with users and therefore can leave an eternal impression on their mind. So, keep it as simple as possible by providing minor user actions. Make registration / login quick and hassle-free, preventing users from entering too much personal information. Use graphic illustrations and gestures instead of long, boring text to instruct them on using the app’s features.

Optimize application loading speed

Most users steer clear of apps that take longer to load, causing a delay in what they want to achieve. Work to optimize the speed of your application as it develops. If you manage to win the interests of users in the first instance with your speed, there are great possibilities to optimize conversions.

Push notifications with personalized offers

After analyzing the behavior of your users in the application in their first active sessions, create a strategy to send them automatic notifications. Push notifications are effective in converting users when they are relevant to their interests or preferences. It gives users a hint that you have something just for them. Personal offers make them feel attentive and can therefore better convince them to make a purchase or take advantage of your service.

Encourage users with bonus or reward points

Users like appreciation! Give them little surprises as they complete a task or review an order with bonus points or rewards. Encourage them to accumulate more of those points or rewards, which will generate a great offer later on. While it’s a great way to consistently encourage user engagement, user churn will decrease significantly. Users will always have a reason to come back and make a purchase / order request.

Include social media integrations

Popular social media platforms like Facebook or Twitter have a massive user base and therefore integrating your app with them can bring you many users through referrals. The trick here is to use eWOM (electronic word of mouth). Your need to persuade current users with referral rewards to spread the benefits of your app using their social media accounts. Customers are your biggest advertisers and therefore any positive feedback is sure to convince others to use your app and realize its benefits.

Influence users enough so that they not only stay but actively go through the conversion funnel, that is, they reach the end point of payment or interaction in the application. The aforementioned tips together explain how to make your app journey smooth from the start, persuade users with personalized features or offers, and keep them engrossed at all times. If you have an app idea in mind and want it to experience maximum conversions, keep these tricks in mind and ask your developers accordingly.